For millions of years, all the creatures on Earth have not needed sunscreen. We have slathered ourselves in sunscreen, thinking we are caring for our skin, but are we?
In our post-industrial age, everything is made quickly and cheaply using machines. Craftsmanship has become a valuable and rare commodity. The Panama hat is the embodiment of an ancient craft that has exited for thousands of years, unchanged and unsurpassed. Like hand made shoes, or a fitted suit, they are one of the very few things you can own, that is made entirely by hand.
Read about the Art of Wearing a Hat
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Every day people come into my store wanting to buy a hat, but believing that hats don't suit them. It is like saying that shoes don't suit you. The truth is they carry hat trauma.
Sometime in their life someone told them they looked stupid, or that hats don't suit them. Often it happened when they were children, and they cannot remember it. Maybe it was your Mum forcing you to wear something ridiculous at the beach, or maybe it was a teenage foray into the hat world.
An older man come in the other day having never worn a hat. I asked him about any possible trauma, and he remembered that whenever his Dad wore a hat his Mum would belittle him for looking stupid. That ancestral trauma, has stayed around his whole life. It didn't start with him, but he carries it.
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